This toque is proudly embroidered in East Vancouver, blocks from the East Van cross.
The design is a take on Ken Lum's Monument for East Vancouver sculpture, which is itself a take on the old school East Van cross.
Built on Clark Drive for the 2010 Olympics as a public art legacy project, the "cross" had been an East Van staple for decades. Rumoured to be graffiti used by one of Vancouver's infamous "park" gangs (which you can read about in Aaron Chapman's The Last Gang In Town), today it is simply a sign of neighbourhood pride.
This design was art directed by Rory O'Sullivan with creative direction from Andrew Samuel of St Bernadine in Chinatown.